Pladis came to us looking for a fresh always-on campaign for their range of on-the-go snacks. They wanted to encourage those on the move to pick up something tasty to enjoy in-between commitments. 

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However, we found that diet culture was playing a part in the rationale behind not reaching for something sweet (or savoury!)

 

That those who fancied a little something would rather 'wait for dinner' or simply couldn't, because they 'needed to be good.'

 

We say to hell with that.

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Food is neither moral nor immoral.​

If you can't listen to your body in times of need - when can you?

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Our core message, 'POWER TO THE PECKISH', worked to champion grumbling bellies and encourage shoppers to pick up something tasty en route to their next destination. 

 

The work currently lives in corner shops, petrol stations and wholesalers. 

 

 

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