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Kellogg's: Cannes Young Lions 2024
How do you reignite excitement for breakfast cereal?
Your turn your morning paper into DJ decks.
Judges' comments:
"Excellent idea and text. The overall design choices work well together to produce an effective ad."
"This is neat! I like that the team put thought into placement of the ad. It ups the effectiveness."
"This is a fun, lateral way of heroing the platform and all the products. Can see how different executions would result in different visuals in the bowl. It lends itself very well to possible animation beyond print - nice work."
"It feels playful and fun. I like that you thought about it as a print that can also be used as a placemat. It gamefies the breakfast experience for kids and gets them extra excited about what flavour they are going to try."
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