McVitie's
The new premium biscuit selection by McVitie's was set to be a hit, but we couldn't leave anything to chance. So, we turned it into one.
Shopper radio
VO: Signed.
[‘tick’ sound]
Sealed.
[‘tick’ sound]
Delicious.
[rustling packet and crunching sound]
The new McVitie’s Signature range is here.
Experience total chocolate biscuit pleasure with our utterly satisfying, infinitely irresistible and mouth-wateringly moreish creations.
Mmm-mmm.
[crunching sound]
Pick up a pack in-store and enjoy today.
What if...
...we got the public to sing for their Signature?
Public speaking is one of the UK's biggest fears. Standing up with a microphone in front of a crowd of strangers? No thanks.
Well, unless there was something even better waiting on the other side of fear.
If you're brave enough to come and sing *our version* of the next biggest hit, we'll reward you with a free pack of McVitie's next biggest hit.
While this part didn't run, it gave the client a giggle.
