McVitie's
The new premium biscuit selection by McVitie's was set to be a hit, but we couldn't leave anything to chance. So, we turned it into one.
Shopper radio
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VO: Signed.
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[‘tick’ sound]
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Sealed.
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[‘tick’ sound]
Delicious.
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[rustling packet and crunching sound]
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The new McVitie’s Signature range is here.
Experience total chocolate biscuit pleasure with our utterly satisfying, infinitely irresistible and mouth-wateringly moreish creations.
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Mmm-mmm.
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[crunching sound]​
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Pick up a pack in-store and enjoy today.
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What if...
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...we got the public to sing for their Signature?
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Public speaking is one of the UK's biggest fears. Standing up with a microphone in front of a crowd of strangers? No thanks.
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Well, unless there was something even better waiting on the other side of fear.
If you're brave enough to come and sing *our version* of the next biggest hit, we'll reward you with a free pack of McVitie's next biggest hit. ​​​
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While this part didn't run, it gave the client a giggle.
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