Walkers: D&AD New Blood 2021
What if one letter change on a bag of crisps could help change the way Brits opened up to each other?
Social script
Tyson Fury is sat on a bench in a park alone. It is a sunny day, and you can hear birds chirping. He's munching on a bag of Walkers crisps.
A woman sits down on the end of the bench. Both are sat in silence.
5 seconds pass before Tyson turns to the woman. He holds out the open packet of crisps towards her.
Tyson: Crisp?
Woman shakes her head.
Woman: I'm fine
Tyson pauses.
Tyson: Are you?
Woman: Huh?
Tyson: Over three quarters of Brits say they're 'fine', even if they're struggling*
Woman pauses and looks at Tyson strangely.
Woman: Uh..I'm just not a fan of cheese and onion.
Tyson pulls out a packet of ready salted crisps from behind him and turns to the camera.
Tyson: Walkers believe in the power of opening up.
He opens up packet and holds it closer to the camera.
Tyson: So this World Mental Health Day, they've renamed all of their sharing bags ‘Talkers'
He points to the word 'sharing' on the packet.
Tyson: Because sharing means more. Grab your limited edition sharing bag of Talkers today, grab a mate, and get talking.
Tyson crunches a crisp, and then holds out the packet to the woman. They start to have a conversation.
Super: 100% of profits from packs sold will go to Comic Relief Mental Wellbeing Programmes. Limited-edition Talkers Sharing Bags available today only.
Talkers logo appears.
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